popping in to say...Fail Harder

Hello there. Hope all is well with you and that your Thanksgiving Holiday weekend was the best. Just wanted to pop in and say hi, I'm still here...it's been a while.

Here's a great video I came across a while ago created by the students of Wieden + Kennedy 12, an experimental advertising school run by Portland ad agency W+K. More than 100g clear thumbtacks were used to create this mural that spells out 'Fail Harder', a message that states how important failure can be during the creative process to come up with even greater ideas.

{ Video Via :: DesignMate }